Privacy Policy

Effective Date: 1/10/2025
At Laura Kate Artistry, accessible from www.laurakateartistry.com, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR).

1. Information We Collect
We may collect the following personal data from you:
– Name
– Email address

We collect this information when you voluntarily submit it, for example, through our contact forms or newsletter sign-ups.

2. How We Use Your Information
We use your personal data for the following purposes:
– To respond to inquiries or requests you submit through our website
– To send newsletters or marketing communications (with your consent)
– To improve our website and services

3. Legal Basis for Processing
Under GDPR, we process your data based on the following legal grounds:
– Consent: When you subscribe to our newsletter or submit a contact form
– Legitimate interests: To improve our services and communicate relevant updates

4. Data Sharing
We may share your personal data with trusted third parties, including:
– Mailchimp – for email marketing and newsletter distribution

We ensure that any third-party service providers comply with GDPR and implement appropriate security measures.

5. Data Retention
We will retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or to comply with legal obligations. You can request deletion of your data at any time (see Section 8).

6. Your Rights
Under the GDPR, you have the following rights:
– Access: Request a copy of the personal data we hold about you
– Rectification: Correct any inaccurate or incomplete data
– Erasure: Request that your personal data be deleted
– Restriction: Request the restriction of processing your data
– Objection: Object to the processing of your data
– Data portability: Receive your data in a structured, commonly used format

To exercise your rights, please contact us at info@laurakateartistry.com.

7. Cookies and Tracking
Our website uses cookies for essential functionality and to improve user experience. By using our website, you consent to the use of cookies in accordance with our Cookie Policy.

8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction.

9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated effective date.

10. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at:
– Email: info@laurakateartistry.com
– Website: www.laurakateartistry.com

Use of Meta Pixel, Advanced Matching & Conversion API
Our website uses Meta’s advertising tools, including the Meta Pixel, Advanced Matching, and the Conversion API. These tools help us understand how visitors use our website, measure the effectiveness of our advertising, and deliver more relevant adverts.
– The Meta Pixel collects information about your interactions with our website (such as pages visited, forms completed, or purchases made).
– Advanced Matching allows us to securely share customer information you provide (such as name, email address, or phone number) with Meta in a hashed (encrypted) format to improve ad measurement and targeting accuracy.
– The Conversion API enables us to share certain information directly from our servers to Meta. This may include events such as enquiries, bookings, or purchases, and helps ensure our advertising is measured accurately even when browser-based tools are limited.

Meta processes this data in accordance with its own Data Policy. You can control how Meta uses your information for advertising by adjusting your settings at https://www.facebook.com/ads/preferences.